Customer Relationship Management or CRM in shot is a system aims to improve relationships with existing customers. It also aims to win back former customers and finding new customers as well. CRM software facilitates collecting, managing and organizing custom information. CRM is a powerful management tool in use of large, medium and even small organizations. We have compiled a list of top 5 benefits of using CRM software for your business.

1- Customer Satisfaction:

Improving customer satisfaction level is the most prominent benefit of using CRM. With the help of CRM software, an organization can conduct marketing, servicing and selling of its products or services to its customers in an organized and systematic way. Therefore, you can provide better service to your customer. With the help of CRM software you have better understanding of customer’s concern. Your representative can retrieve all activity information to resolve the customer’s issue.

2- Customer Retention:

Customer Retention is another important benefit of using CRM. Keeping a high customer retention rate is the most valuable objective of any organization. By using CRM strategy, you will be able to have high customer retention rate which often translate into increased revenue for your company. According to the statistics of Harvard Business Review, 5% increase in customer retention rate can increase your revenue to 25% – 85%.With the help of the data collected, your team can reach out to satisfied customers at the most appropriate time to encourage repeat purchase.

3- Internal Communication:

Using CRM system helps in building up better communication within the organization. Data is shared among different departments which make you work as a team. Each employee will be able to entertain any query from customer. It will increase company’s overall efficiency and offer a better service to customer.

4- Optimized Marketing:

CRM system allows you to have more optimized, targeted and efficient marketing program. It helps you to identify the most appropriate time to promote your product or service. CRM will help you to organize your customers into different segments to identify the profitable groups. Therefore, This valuable information will help you to set up relevant promotions.

5- Valuable Insights:

CRM system helps you to determine the overall performance of your company. It stores all information in one centralized place. As a result, this will make it easier to analyze the company’s performance as a whole. Furthermore, You can easily generates reports as your CRM pinpoint important information such as lead generated, revenue, result of marketing campaigns etc. Better reported data means you will be able to make effective business decision at the right time.

Source: This piece of information was first published on RE2QA official blog with the title "Top 5 Benefits Of Using CRM Software For Your Business". Here I have republished it with the formal permission of RE2QA. Its a software firm in Fort Collins, CO. They are offering salesforce crm management services since 2012.

Whether you are an android user or iOS, you must have countered the mobile application crash problem. Mobile apps do crash. Although, assured by mobile application developers that their app provides greater consistency, we still observe crash of mobile applications. Whose fault is it? Some people face this issue more than others. Is it the fault of devices or developers? Let us explain the top 9 reasons of mobile application crash.

Supply and Demand

Supply and Demand rule is also applicable for mobile apps. Therefore, the imbalance in demand and supply could cause a mobile application to crash. An application which is unable to handle heavy traffic will keep on crashing. Developers need to write better code to handle this issue or get a better server to host mobile application.

Internet Connectivity

This issue is at the user’s end. If device is connected to a poor internet connection, chances are that apps will crash. Therefore, you make sure that your internet connection is fast enough.

Switching Between Internet Connections

Although, it is not a prominent factor but it does cause an app to crash. We have two different ways to get internet in mobile phones. One is using SIM based network and the other is using a Wi-Fi connection. Some people switch between these two frequently. It may cause an application in progress to crash.

Bugs in Code

Mobile application must be tested before it goes live. Even an app is thoroughly tested, there are chances of some bugs are left unnoticed. This could cause an app to crash unless the bugs are fixed.

You may also like to read 7 Most Important Steps For Mobile Application Development.

Poorly Optimized Front-End

A front end of a mobile application if not properly optimized with respect to its back end can cause an application to crash. Developers can fix this issue by going through the code and fix the problem area.

Poor Integration

An app will freeze or crash if back-end is poorly integrated. If back-end is unable to handle requests sent by front-end, it will slow the application.

Incompatibility of Browser

This issue is mainly related to web based mobile applications. The mobile apps must be tested across all browsers in trend. If an application is incompatible with any of them, it will crash.

Device Incompatibility

This issue is mainly related to android base devices. It is difficult to customize an application for all kind of mobile devices or android versions. So, devices with cheap hardware, powered by very old android version are likely to crash mobile applications.

Insufficient RAM

Installing too many apps in a device with insufficient RAM can also make an app to crash. You must only install an app if you really need it.

Source: This article is taken published here with the permission of RE2QA which is a software company based in Fort Collins, CO. They are famous for providing mobile application development services worldwide.